The story of Joux Carpets is woven through generations of tradition. Armin and Mahshid, born into a family deeply connected to the art of rug making, represent the third generation continuing a legacy that began in the famed Grand Bazaar of Tehran. Immersed from childhood in the world of exquisite rugs, surrounded by craftsmanship, textures, and artistic expression, they embody a timeless tradition.
Driven by a passion to preserve and evolve their heritage, Armin and Mahshid founded Joux Carpets in 2018, right in the heart of Belgrade. Their vision was clear — to bring the richness of Persian craftsmanship to Europe and beyond, blending tradition with contemporary aesthetics to create rugs that perfectly complement modern interiors.
The name Joux is inspired by Old Persian, meaning “sea” — a symbol of beauty, vastness, and depth. Each piece in the Joux Carpets collection is a testament to artistry: a fusion of masterful traditional weaving and refined modern design. With uncompromising dedication to quality and detail, they continue crafting rugs that enrich spaces with elegance and warmth.
As Joux Carpets expands globally, the essence remains unchanged — honoring the past while constantly innovating for the future. The journey continues, with every rug telling a story of heritage, passion, and timeless beauty.
